Contractor Quote Conversion Rate Benchmarks by Trade [2026 Data]
By QuotePilot Team
Did you know that the number one Google search contractors look up is: “What’s a good close rate?” While this question is frequently asked, the answers are usually vague. However, this blog post will provide a clear answer to the most commonly asked question.
According to WebFX’s data for 2026, the average home services company converts just 7.8% of leads into customers. Top performers close at 30%+ — a 3× gap from the same lead volume.
Let’s take a look at some of the statistics by trade.
Home Service Lead/Close Rate by Trade
| Trade | Close Rate | Notes |
|---|---|---|
| HVAC | 43% average install close rate. Residential 45%, Commercial 38%. | Top performers hit 60–65%. |
| Roofing | 27% industry average; 30–40% considered healthy. | Anything above 50% referral lead close rates might be due to underpricing. |
| Plumbing | 12–16% lead-to-customer conversion. | This is higher than HVAC/Roofing on a per-lead basis. |
| Painting | 50–60% considered good. | Painters often don’t follow up with customers. |
| Electrical | General baseline default rate of 7.8%. | Biggest data gap according to forum threads. |
| Landscaping | Limited data; SynkedUP and SiteRecon being the main sources. | Variability is high due to seasonal changes. |
What Separates Top Performers from the Rest
Lead sources such as referrals have a much higher close rate of 50% or higher than that of a shared third-party lead, which is only 10–15%.
Here, the follow-up is the controllable variable: the more you follow up on the leads, the higher the close rate will be.
Other factors that separate top performers from the rest include reminding customers about financing options and writing multiple proposal options for customers to consider.
Improving Your Close Rate Starting This Week
Let’s use the 5-minute Solution that we discussed in the previous post.
- Respond back within 5 minutes using text automation.
- Follow up 5 times across multiple channels using the follow-up sequence (5 min, Day 1, Day 4, Day 7, Day 14).
- Include financing options in every proposal.
- Consider using QuotePilot to automate the follow-up part of the job, giving you more time to focus on the job site.
You’re no longer in the dark when it comes to wondering what a good close rate is. Refer back to this post as a refresh on how to improve your close rate. These solutions are ways to set yourself apart from competitors.